Entrepreneurial Negotiation (Samuel Dinnar & Lawrence Susskind)

Entrepreneurial Negotiation (Samuel Dinnar & Lawrence Susskind)

Start up leaders have to interface with investors, agents, employees, customers and government authorities. The need to navigate these relations successfully through negotiation. They transform ideas into new products and services through their team, investors and use negotiation to raise capital and influence decision making to generate revenue.
Entrepreneurs are are the center of most of negotiations. These negotiations can take up lot of their time and energy and some of negotiations can be uncomfortable. Entrepreneurial negotiations can be learnt. Eight most common mistakes that entrepreneurs make

– They are self centered
– They are over confident & highly optimistic
– They need to win now
– They are quick to compromise
– They work alone
– They haggle price and have tunnel vision
– They rely on their intuition
– Thy deny their emotions

These might seem strengths some of the time but at other points these are simple mistakes to be avoided. Entrepreneurship is a team sport but a guard must be inbuilt to avoid these pitfalls.

It is Ok to make mistake but ability to learn from them is very important. Win now can be seen in dollar auction, which turns out to be winner’s curse. Asking and receiving feedback is an important trait which can help in entrepreneurial journey.

They need to set up a mechanism to detect, prevent and respond to mistakes as and when they happen.

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