This is a classic book by Robert B Cialdini, must read for understanding how persuasion works. When ever a person uses these principles – consistency, reciprocation, authority, social proof, liking or scarcity in any selling or asking for donation or getting to yes, we just walk into the trap without realizing as if the response is mindless, automatic give in even without thinking.

Why clothing stores sell the expensive suit first or why a holy person gives you a flower before asking for donation? Or just using a simple word because, helps break the line.

These principles are the weapons of influence, we can only safeguard ourselves when we know, understand and recognize these in action then we can say No else we just comply with them without understanding why it is happening.

Due to our capacity limitations, we often revert to acting as a primitive lower animal so we just continue to watch a TV program with canned laughter. Simply learn to say No to such misuse of these weapons.