The Five Tool Negotiator: The Complete Guide to Bargaining Success (Russell Korobkin)

The Five Tool Negotiator: The Complete Guide to Bargaining Success (Russell Korobkin)

Russell Korobkin is UCLA law professor proposes a five tools for negotiations. These tools are the building block of winning at the negotiations table. These are

  • Establish the Bargain Zone
  • Use the power of Persuasion
  • Deal Design
  • Power Norms
  • Fairness Norms

According to Russell, most negotiators make two types of mistakes negotiators.. He has named these as two cardinal sins of negotiations.

First sin is making a deal when actually no deal is a better option and secondly walking away or reaching an impasse when the deal is available. These cardinal sins can arise when reservation point is set wrongly. He believes that these sets of tools can win any negotiations be salary, car, home or merger acquisition.

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